A recent blog post by Ned Gulley points out that the new mathematics gallery (“Mathematics: The Winton Gallery”) at the Science Museum, London, contains a copy of the disk and manual for MATLAB 1.3, from 1985, sitting next to a trial assembly of Charles Babbage’s analytical engine.

This set me thinking about the early history of MATLAB and The MathWorks. Items such as manuals and disks must be quite rare nowadays. What other traces are there of early MATLAB history? I have recently been looking through some back issues of SIAM News and spotted a number of adverts for MATLAB over the period 1985–1991. Let’s see what historical insight these early adverts give.

## 1985

The first advert I can find is from the March 1985 SIAM News, and it is for PC-MATLAB, priced at $695, running on an IBM-PC or compatible computer. The advert features the now famous MathWorks logo, which represents an eigenfunction of the L-shaped membrane. It quotes a time of 10.1 seconds for a 50-by-50 real matrix multiplication on a machine with an Intel 8087 coprocessor. This floating-point coprocessor was a useful add-on to the IBM-PC, which used the Intel 8086 chip.

MATLAB benefited from being launched at a time when the IBM PC with 8087 coprocessor was just starting to become popular. The 8086-8087 combination made it possible to carry out computations on a desktop PC that had previously required a minicomputer—and they could now be done with the interactive MATLAB interface.

The advert mentions “mainframe MATLAB”, which it says is written in Fortran, runs on “larger computers”, and is in use in several hundred organizations worldwide.

PC-MATLAB had been rewritten in C, and it supported graphics, IEEE arithmetic (as implemented in the 8087), and “user-defined functions” (M-files).

Note that at this time MathWorks was located at 124 Foxwood Road, Portola Valley, California. In his article The Growth of MATLAB and The MathWorks Over Two Decades, Cleve Moler explains that this first mailing address was “a rented A-frame cabin where Jack [Little] lived in the hills above Stanford University in Portola Valley, California”.

The September 1985 issue of SIAM News contains a rather different advert that now refers to “the original mainframe version of MATLAB” and emphasizes the ease of use of MATLAB.

## 1987

The next advert is from the January 1987 SIAM News. MATLAB is now also available as Pro-MATLAB running on a Sun workstation or a VAX computer. M-files are now mentioned by that name and LINPACK benchmark figures are stated, the largest figure being 98 Kflops on the MicroVAX II.

The MathWorks has now moved to Massachusetts.

## 1990

The advert in the May 1990 SIAM News gives a version number, MATLAB 3.5, and it announces the Signal Processing Toolbox. It boasts that MATLAB has over 400 built-in functions and supports an enlarged range of computers, which include Cray supercomputers. The benchmark for a 50-by-50 real matrix multiplication is now down to 0.71 seconds on a 20 Mhz 386-based PC: a reduction by a factor of 14 from the figure quoted in 1985.

A strange feature of the advert is that the toolbox is only explicitly mentioned in the box at top left and the meaning of “toolbox” is not stated.

The MathWorks address has changed again, to 21 Eliot St., South Natick, Massachusetts. In the article mentioned above, Cleve explains, “When the company reached about a dozen employees, we moved several miles east to take over the second floor of a lovely building in South Natick, Massachusetts”.

## 1991

The advert in the May 1991 issue of SIAM News focuses on two new toolboxes: the Spline Toolbox and the Optimization Toolbox. The gray box defines toolboxes as “sets of routines written in the MATLAB programming language for specialized applications”.

MathWorks is now located at Cochituate Place on Prime Park Way in Natick. The street was so-named because it had been the home of the Prime Computer Corporation, which produced minicomputers from 1972 to 1992.

These adverts give some insight into the development of MATLAB in its early years. They also show how the rapid growth of MathWorks necessitated frequent relocation of the company. Indeed, in the article mentioned above Cleve Moler notes that the number of employees roughly doubled every year for the first seven years.